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Florist / Floral Design

Distance Learning Course Summary
Home » Creative Careers » Florist/Floral Design
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Price : WAS $889.00
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Florist / Floral Design

Combining creative flair with intelligent business decisions is sure to mean success for today's busy florist/floral designer.

The work of a florist/floral designer is year-round. From weddings and funerals to parties and dinners, people are constantly in need of delicate and eye-catching floral displays.

If you have an interest in any aspect of floriculture, then Stratford's course is a great place to get started. Students can learn everything from basic to advanced arrangement techniques as well as how to set up a professional retail environment.

According to the U.S. Department of Labor, the median annual salary for floral designers is $29,140.* A floral designer salary can vary depending on the place of employment, educational attainment, and the specific duties performed.
Floriculture Designing and Merchandising Part 1
• Exploring Careers in the Retail Flower Business
• The History of Floral Design
• Principles of Design
• Design Elements and Guidelines
• Selection of Cut Flowers and Greens
• Flower and Foliage Classification
• Conditioning and Storing Cut Flowers and Greens
• Mechanics and Supplies Used in Floral Design
• Containers
• Selecting Wire and Wiring Flowers
• Selecting Ribbons and Tying Bows

Floriculture Designing and Merchandising Part 2
• Boutonnieres and Corsages
• Bud Vases
• Circular Arrangements
• Triangular Arrangements
• Line Arrangements
• Constructing Wreaths
• Holiday Arrangements

Floriculture Designing and Merchandising Part 3
• Wedding Flowers
• Sympathy Flowers
• Drying Flowers
• Arranging Permanent Flowers
• Selection and Care of Indoor Plants
• Decorating Potted Plants
• Pricing Strategies
• Selling in the Flower Shop
• Displays
• Delivery
• Professional Organizations

How to Open and Operate a Successful Floral Business
• Is the Floral Business For You?
• Store and Dιcor
• The Ins and Outs of Daily Business
• Products and Supplies
• Floral Arranging
• Customer Service
• Business Plan and Accounting
• Legal Issues
• Employees
• Marketing Matters
• Expansion, Selling and Retirement
This educational program is an introductory course designed to help students gain knowledge necessary for the vocational application of this subject.

We take great pride in providing you with the most up-to-date textbooks and equipment. One or more of the above-mentioned subjects may, therefore, change if updating becomes necessary during the course of your studies. The order in which the course material is presented may vary.

*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2021 Edition
If you like this course, you might also be interested in:
Florist Floral Design Course

"This is my passion, and now I can work with much more joy thanks to all the details, concepts, and ideas I learned from this course."

Blanca Milena F.

"The quality of this program amazed me so much."

Randall J.