Combining creative flair with intelligent business decisions is sure to mean success for today's busy florist/floral designer.
The work of a florist/floral designer is year-round. From weddings and funerals to parties and dinners, people are constantly in need of delicate and eye-catching floral displays.
If you have an interest in any aspect of floriculture, then Stratford's course is a great place to get started. Students can learn everything from basic to advanced arrangement techniques as well as how to set up a professional retail environment.
According to the U.S. Department of Labor, the median annual salary for floral designers is $29,140.* A floral designer salary can vary depending on the place of employment, educational attainment, and the specific duties performed.
Floriculture Designing and Merchandising Part 1 Exploring Careers in the Retail Flower Business
The History of Floral Design
Principles of Design
Design Elements and Guidelines
Selection of Cut Flowers and Greens
Flower and Foliage Classification
Conditioning and Storing Cut Flowers and Greens
Mechanics and Supplies Used in Floral Design
Selecting Wire and Wiring Flowers
Selecting Ribbons and Tying Bows
Floriculture Designing and Merchandising Part 2 Boutonnieres and Corsages
Floriculture Designing and Merchandising Part 3 Wedding Flowers
Arranging Permanent Flowers
Selection and Care of Indoor Plants
Decorating Potted Plants
Selling in the Flower Shop
How to Open and Operate a Successful Floral Business Is the Floral Business For You?
Store and Dιcor
The Ins and Outs of Daily Business
Products and Supplies
Business Plan and Accounting
Expansion, Selling and Retirement
This educational program is an introductory course designed to help students gain knowledge necessary for the vocational application of this subject.
We take great pride in providing you with the most up-to-date textbooks and equipment. One or more of the above-mentioned subjects may, therefore, change if updating becomes necessary during the course of your studies. The order in which the course material is presented may vary.
*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2021 Edition